Marketing Manager

Job Posting: Marketing Manager

CKC Machinehandel Surmac N.V. (hereafter Surmac) is the authorized Caterpillar dealer in Suriname established in 1957. In addition, Surmac is also a dealer of other brands. We are proud of having achieved more than 65 years of supplying some of the most important development sectors of Suriname, such as mining, power generation, forestry, agriculture, building and construction.

Surmac Guyane SAS is also an authorized Caterpillar Dealer and has its operations since January 2016. Surmac supports Surmac Guyane SAS.

We keep our workplaces safe and care for the environment and community in which Surmac operates and aims to achieve the highest customer satisfaction by providing customized solutions in helping our customers achieve their goals.

For our Marketing Department, we are looking for a:

MARKETING MANAGER

Description

The Marketing Manager is responsible for developing and implementing strategic marketing plans that contribute to the long-term vision and strategy of Surmac, including Caterpillar’s digital strategy. The Marketing Manager will collaborate closely with executive leadership to align marketing initiatives with business goals while enhancing customer experience, brand value and maintaining a consistent brand image. Additionally, the Marketing Manager will support sales objectives through effective marketing tactics and collaboration with other departments, while also leading and a coaching a team of marketing professionals, providing guidance and support to ensure the success of marketing initiatives and achieving department goals.

Job Duties/ Responsibilities include, but are not limited to:

· Train, develop, and motivate staff in all aspects of continuous improvement to efficiently and effectively execute Surmac’s marketing strategy based on market information analysis and campaign performance;

· Guide staff in gathering relevant market data, conducting insightful analysis, and developing and executing marketing activities;

· Manage and maintain relationships with data and marketing support companies, advertising, and PR firms for effective collaboration;

· Maintain relationships with internal and external customers, participating in customer activities, managing and improving Customer Relationship Management activities, and monitoring customer leads;

· Prepare and manage the department budget to meet Surmac’s and Surmac Guyane SAS’s marketing needs and to maximize the Return on Investment (ROI) of campaigns;

· Use qualitative and quantitative research as well as surveys to gather market information, analyze data, visualize results, and develop and manage marketing databases;

· Follow project management principles and use management tools and strategies to lead teams and complete projects on time;

· Develop and use success metrics to measure the effectiveness of marketing programs with specific segments;

· Manage digital and traditional marketing channels, also coordinating marketing and sales tactics, and monitoring response rates;

· Promote Customer Experience, by defining and managing the Caterpillar / Surmac brand that builds and maintains customer loyalty while supporting the overall strategic direction of Surmac and Surmac Guyane SAS;

· Create and execute strategically sound short- and long-term marketing plans based on analysis of market opportunities, threats, trends, and Return on Investment (ROI) objectives;

· Collaborate with Sales, Rental, and the Product Support department on forecasting, pricing, and coverage strategies, and coordinating activities in sales, marketing, and lead management;

· Develop innovative processes that make the best use of technology and resources to operate the department efficiently.

Education and/or Experience

· Bachelor’s or Master’s degree in Business Administration or Marketing with 5-8 years of experience in Marketing and Sales.

· At least three (3) years of experience in a managerial position.

· Experience in company branding.

· Experience with digital marketing platforms and various sales and other marketing-related programs.

· Experience in establishing and managing customer relationships.

· Experience with reporting and marketing data analytics.

· Must have knowledge and understanding of general sales and marketing strategies.

· Must have knowledge of the latest marketing technologies and trends.

Reporting structure

The Marketing Manager reports to Director Product Support & Commerce.

Work Schedule

· The base work location is at Surmac Paramaribo and the working hours are from 7.00 - 16.00.

· Availability required for work at the various Surmac locations, including Surmac Guyane SAS and customer locations.

· Availability required outside standard working hours.

Offer

SURMAC offers a well-paid job added with a competitive benefit- and rewards package. We also offer a learning workplace with a professional business culture in which our employee will be able to innovate day-by-day learning from excellent resources available, leading to a satisfied employee experience every day.

Submitting of your application

Email your motivation letter together with your curriculum vitae before September 30, 2024 to the HR&D Department at recruiting@surmaccat.sr.